Market Segmentation and Customer Satisfaction: A Study of the Sudanese Banking Industry. American Journal of Multidisciplinary Research and Innovation , Delaware, U.S., v. 3, n. 5, p. 40–49, 2024. DOI: 10.54536/ajmri.v3i5.3186. Disponível em: https://www.e-pallipublishers.com/index.php/ajmri/article/view/3186. Acesso em: 21 apr. 2026.